August 2024–May 2026
Bellevue, WA
Produced clear, human-centered copy for web, email, SEO articles, e‑books, and other digital assets.
Collaborated with SEO and content strategy teams to create compelling customer experiences.
Developed an internal wiki documenting team processes, improving consistency and onboarding efficiency.
Crafted high‑visibility brand messaging, including the Windows 11 “Make the everyday easier” campaign tagline, shaping global perception and product positioning.
Developed narrative frameworks and cross-channel messaging for hero launches, seasonal campaigns, and global brand moments.
Wrote scripts for Copilot+ PC launch videos (hero spots, explainers, social formats).
Partnered with product and engineering teams to turn insights into breakthrough creative across digital, social, and video.
October 2019–June 2024
Redmond, WA
Produced SEO-optimized, performance-driven content across Running, Soccer, and additional categories, blending brand voice with high-intent search behavior.
Collaborated with category and digital teams to ensure cohesive messaging across product launches, retail experiences, and digital touchpoints.
February 2019–May 2019
Portland, OR
Dec 2014–Jan 2019
Portland, OR
Ideated ad concepts and composed compelling copy for digital campaigns, leading to increases in sales leads.
Assigned Daikin, Aflac, Sacramento Kings, and Lamborghini EMEA as main clients.
Worked with art directors and designers to form cohesive executions.
Supervised and edited audio sessions for radio spots and voiceover.
One of 45 selected to participate in the GFBM, a program for aspiring ad strategists.
Tasked with creating citywide activation strategy for KitchenSurfing.com.
Mentored by leading industry experts.
Summer 2014
New York, NY