Think of Lamborghini and this is what comes to mind: 600 horsepower mid-engined supercars styled to make Ferraris look dull.
Not 4-door SUVs. And yet, here we are:
Lamborghini hired our agency to raise awareness of their new Urus model in the EMEA region. The first phase of that initiative involved me writing copy for display ads…
…which led to a redesigned webpage. Also written by me.
The strategy behind the creative had to both hype up the emotion of the Urus while at the same time alleviating fears that an SUV couldn’t be a “true Lamborghini.”
